If I was an evil capitalist looking to come up with an evil scheme to brainwash children into becoming good little consumers then I could sit back with a sense of a job well done after inventing Shopkins.
In fact, they’re so evil that I can’t find a site (there’s no Wikipedia page) that explains what they are without trying to sell you some.
Non-parents – you will be astonished and appalled.
Parents – your children may already have been assimilated by the unstoppable Shopkins.
These are Shopkins: small collectable plastic figures, all based on things you can buy at the shops.
Think about that for a minute: children are flocking to the shops to spend their pocket money on replicas of things you can buy at the shops.
It’s so warped it boggles the mind!
Amber has been well and truly caught by them – hook, line and sinker. In the mornings she’ll watch YouTube unboxing videos, writing down all of the names and comment on the videos (carefully supervised by me, of course!). She’s spending most of her pocket money on these things and is asking for some sort of display case thing which costs £50 (no, she’s not getting it).
Just to reiterate: she wants to buy plastic replicas of actual things that you can buy at the shops.
(holds head in hands and weeps)